AI Order & Revenue Attribution

Knowing which AI search engines generate real revenue is essential for measuring your store’s return on investment (ROI).

Zoventic GEO includes a native, privacy-compliant Order Attribution Engine that connects incoming shopping visits to completed WooCommerce orders.

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1. How Attribution Tracking Works

When an AI engine (like ChatGPT or Perplexity) suggests your product to a shopper, it links to your store URL using specific patterns:

1. HTTP Referer Headers: Identifies incoming visits from domains like chatgpt.com, perplexity.ai, claude.ai, or gemini.google.com.
2. AI Referral Coupon Tracking: When a shopper uses your configured AI referral discount code (e.g., AI10), the order is immediately tagged.
3. UTM Attribution Tags: Inspects incoming utm_source=chatgpt or utm_medium=ai_search query parameters.

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2. Order Meta & Dashboard Reporting

When an attributed order completes, Zoventic GEO records the following data safely in standard WooCommerce order metadata:

• Source Engine: (e.g. ChatGPT Search, Perplexity, or Google Gemini)
• Attributed Revenue: Net order subtotal.
• Referral Timestamp: When the visit and checkout occurred.

You can inspect full attribution metrics inside the Overview Dashboard under AI Revenue Attribution, complete with vendor distribution pie charts and month-over-month growth trends.